May 19, 2016
Top 4 Social Media Marketing Trends that will Benefit Your Massage Practice
Whether you are a solo-entrepreneur or a small business with two to twelve employees, you will
find these social media marketing trends helpful, because social media marketing is important to
the success of your massage practice.
1. Have a social media plan. Close to 70% of small businesses do not have a
social media plan written down, and this is an important trend for several reasons. The
first reason is that you need to track your social media success, and less than 45% of
small businesses do this. In addition, have a marketing strategy plan written out (which
includes relative business content and a financial budget) will give you’re a 70% edge
over your competition, because only 30% of current small businesses have one.
2. Use your employees. More than 60% of small businesses plan to increase their
Facebook and social media time. Currently, a little over 30% of all small business
owners spend an hour a day, marketing on Facebook. On average, 80% of current
small businesses have one or more employees on staff that focuses on social media
marketing and online communications with customers. It can be a time consuming
endeavor, but the rewards are well worth it, if you spend your time wisely.
3. Save money. Social media marketing is known to be a cost-effective way to advertise,
and this trend has been steadfast and consistent for years. In fact, prior to 2014, small
businesses were able to reach potential clients for free, using Facebook as their
marketing platform. But with the huge demand, Facebook decided to begin charging a
small fee for these same services. This did not slow down the entrepreneurs from using
this marketing outlet to reach their followers.
4. Video feeds. In just 12 months, the video views doubled on Facebook (reaching an
astonishing eight billion viewers), and this growing trend doesn’t seem to be stopping
anytime soon. In fact, keep an eye out for the “suggested video” feature on Facebook.
Online users are currently watching over an hour of combined short video marketing
clips on a daily basis. It should come as no surprise that at least 70% of current small
companies agree, that short clip videos are a very effective marketing tool that they can
use in their business. One factor that causes hesitation for many businesses is the cost
involved in shooting a professional video. This limitation is quickly changing, because
short video clips (about 10 seconds long), which are easier and less expensive to create
and share, are becoming the trend.
You do not need a crystal ball to see the coming social media marketing trends, because it is
obvious, that social media marketing outlets are quickly rising to the top of the list of standard
operating procedures for many small businesses and massage therapy is no exception.
LinkedIn, Twitter, Facebook, and Instagram have forever changed the way that companies
market their product and services, reach and interact with their customers, as well as
communicate with their employees.