Business coaching and strategy for massage therapy practice owners

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The Top 7 Ways To Increase Your Spa’s Profitability


1. Simplify your menu.

To truly benefit from this tip, you must understand the labor costs and profit margin

associated with each treatment. Focus on booking high margin services that will offer more

opportunities for the therapist to boost revenue, through service upgrades and by the selling

of retail items. If you have lower cost memberships, focus on increasing your memberships as these will prove to be a high margin product for you in the long run.

Clients will stay on longer if they have committed to your business.


2. Compensate employees

Employees will work better when they are generously compensated, and happy workers

relate to higher profits. There should be fixed compensations in play, as well as various

types of financial and product-based bonuses.


3. Maximize available space

When a spa is first designed or plans to expand, it may be challenging to know exactly

what services will generate the most profit. It is important to closely observe the utilized

space that is generating the most profit and reconfigure the space accordingly. This

simple strategy will boost your potential profitability.

4. Develop strategic promotions

Staying connected with current and potential clients will make it easier to offer “last

minute” specials, using email or text messaging. In addition, make sure everyone

knowns about your social media accounts, and that “fans” of these pages will be privy to

extra special “specials”. This gives clients a discount, and otherwise unsold slots will be

filled. These types of promotions are a win-win situation for you, your clients, and the



5. Manage inventory

This is a very important tip to keep in mind, as revenue will be instantly improved. Many

times a spa will run out of its popular products and sale opportunities will be lost, with a

guest walking out the door not totally satisfied. Carrying too much product may result in

product spoilage, unsold inventory, and possible theft. Having a healthy balance of

product on hand and re-ordering as needed is essential, for boosting sales and building



6. Create customer loyalty

Although everyone loves a free gift now and again, you can build loyal customers, who

will book services on a regular basis, without giving away too much revenue. Basically,

delight them by offering insider information and letting them know about upcoming

promotions before they are released to the general public. Another tip, to boost

profitability and generate customer loyalty, is to offer a customer a special free bonus to

their current service. For instance, a 10 minute rest on the massage table after their

treatment, so they can enjoy the relaxation experience and even dose off for a few

minutes. Giving away overstocked product is a great way to move product off your

shelves, build loyal customers, and learn which products will sell in your spa.


7. Make service upgrades easy.

Make it simple for customers to make a last minute decision for upgrading current

service. For instance, have hot stones in each room that offers massage therapy, so that

when this delightful service is offered to a client already on the table for a standard

massage, they can easily say “yes” to a fantastic relaxing service upgrade.

Mercedes Diaz

Mercedes Diaz is a serial entrepreneur, owner of a small sports massage clinic in Boston,Ma, online marketing and advertising consultant, business visibility strategist and owner of three authority sites including Massage Therapy That Sells. She loves everything business and is happy to share her knowledge with anyone who asks.


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