Business coaching and strategy for massage therapy practice owners

You are here:  / Uncategorized / How to Use Google AdWords Effectively for Massage Therapy

How to Use Google AdWords Effectively for Massage Therapy


Google AdWords is said to be one of the more effective ways to reach potentially loyal

customers that will aid your businesses growth. In order to maximize your financial investment

and avoid making common mistakes, you need to know how to use this effective marketing tool.

What is Google AdWords exactly?

This is an online program owned and operated by Google and designed to be an effective

platform for advertising your business. The popularity of this tool has allowed AdWords to

become the biggest online network for advertising around the world. In fact, millions of

businesses around the world use this program to reach new customers on a regular basis.

Google AdWords users have access to two networks: the Display network and the Search

Network. The search network is the pay-per- click portion and advertisers are able to bid on

words that are specific to their business. The Display portion allows advertisers to place a

banner type of ad on their sites. This option reaches about 90% of a businesses targeted


Setting up an Account

Setting up an account is the first step and it is an easy process that should only take a minute or


You can use your existing Google account or it is possible to create a new one to use

specifically for Google AdWords. Then you will be required answer a few simple questions such

as your time zone and billing details.

Structure of your Account

Structuring your account should have a positive impact on several areas, including (but not

limited to), Quality Score. When your Google AdWords account is structure properly, you can

reap the benefits of more clicks and traffic that is relevant to your business. In addition, your

account will be easy to maintain and optimize.

Understanding Keywords

Keywords are the basic building blocks of AdWords. Advertisers are allowed to bid on

keywords that are specific to their business. Keywords are bided on, rather than bought outright

and this structure in in place to ensure that everyone will get a fair shot (not only the advertisers

with the biggest budgets) will be successful.

Word Stream Tool

This is an excellent free tool that will ensure that you will be bidding on a word or phrase that is

relevant to your business.

Writing Compelling Ads

Now that you have identified the relevant keywords, it is time to write an ad that is persuasive

and compelling. Google AdWords offers a range of formats that can be used as a template for

your ads. This part of creating an ad may be the most challenging because your space is


Evaluate your Account

Your account will need to be adjusted and optimized on a regular basis. The Performance

Grader is another great tool that will help you monitor how your campaigns are doing. Within

just a few minutes, this amazing tool will evaluate the strength of your account and how it is

performing upon the competition.

Mercedes Diaz

Mercedes Diaz is a serial entrepreneur, owner of a small sports massage clinic in Boston,Ma, online marketing and advertising consultant, business visibility strategist and owner of three authority sites including Massage Therapy That Sells. She loves everything business and is happy to share her knowledge with anyone who asks.


Leave a comment

Your email address will not be published. Required fields are marked ( * ).