May 19, 2016
How to Use Google AdWords Effectively for Massage Therapy
Google AdWords is said to be one of the more effective ways to reach potentially loyal
customers that will aid your businesses growth. In order to maximize your financial investment
and avoid making common mistakes, you need to know how to use this effective marketing tool.
What is Google AdWords exactly?
This is an online program owned and operated by Google and designed to be an effective
platform for advertising your business. The popularity of this tool has allowed AdWords to
become the biggest online network for advertising around the world. In fact, millions of
businesses around the world use this program to reach new customers on a regular basis.
Google AdWords users have access to two networks: the Display network and the Search
Network. The search network is the pay-per- click portion and advertisers are able to bid on
words that are specific to their business. The Display portion allows advertisers to place a
banner type of ad on their sites. This option reaches about 90% of a businesses targeted
Setting up an Account
Setting up an account is the first step and it is an easy process that should only take a minute or
You can use your existing Google account or it is possible to create a new one to use
specifically for Google AdWords. Then you will be required answer a few simple questions such
as your time zone and billing details.
Structure of your Account
Structuring your account should have a positive impact on several areas, including (but not
limited to), Quality Score. When your Google AdWords account is structure properly, you can
reap the benefits of more clicks and traffic that is relevant to your business. In addition, your
account will be easy to maintain and optimize.
Keywords are the basic building blocks of AdWords. Advertisers are allowed to bid on
keywords that are specific to their business. Keywords are bided on, rather than bought outright
and this structure in in place to ensure that everyone will get a fair shot (not only the advertisers
with the biggest budgets) will be successful.
Word Stream Tool
This is an excellent free tool that will ensure that you will be bidding on a word or phrase that is
relevant to your business.
Writing Compelling Ads
Now that you have identified the relevant keywords, it is time to write an ad that is persuasive
and compelling. Google AdWords offers a range of formats that can be used as a template for
your ads. This part of creating an ad may be the most challenging because your space is
Evaluate your Account
Your account will need to be adjusted and optimized on a regular basis. The Performance
Grader is another great tool that will help you monitor how your campaigns are doing. Within
just a few minutes, this amazing tool will evaluate the strength of your account and how it is
performing upon the competition.