May 19, 2016
How to run a Spa Successfully
Happy customers are the key to a successful spa. The only way to ensure that customers will return and tell their friends about your business is when they leave your establishment with a smile on their face each and every time. Do not underestimate the power of “word of mouth” advertising, as it is an extremely effective marketing tool.
A happy customer begins with a friendly and professional staff, from the receptionist to the person doing the treatment and also the management team.
Another important point on how to run a spa successfully is to have the entire area clean, safe and comfortable for the staff but more importantly for each customer that graces the doorway of the spa. Customers expect cleanliness when they enter a beauty spa and will rarely accept anything less. Floors should be swept often, linens changed after each customer. Offer flavored water and/or a cup of hot herbal tea to clients as they enter the spa, as this helps them to relax and creates a comfortable environment.
Location, location, location is the motto of every great real estate agent and the location of your spa will certainly increase the potential success of your business. If you are not in an area that is easy to find and that parking is ample, the chances that people will be drawn to a spa that is more convenient to their lifestyle if very likely. So, it is important that you choose your location wisely.
Also, the more you offer at your establishment, the more chances that you will run a spa successfully. Many spa customers prefer a one stop shopping location for all their beauty needs. It is inconvenient and stressful to go to several different locations to get a variety of treatment. You goal, as a spa, is to reduce the stress of clients.
Running a spa like a well-oiled machine requires close interaction with staff and customers. There are always going to be customers that have a complaint or that may require extra services and these requests must be dealt with by the management team in an effective and professional manner.
It doesn’t matter what services the spa offers, as long as each and every service is of high quality. The spa industry is very competitive and quality service is necessary to get and keep clients.
Keeping up to date with the latest technology and spa treatments is also a vital part on how to run a spa successfully. If you do not keep up with the competition, you will fall behind in skills and knowledge. If you stay on top of the industry through continuing education, you will be viewed as trustworthy player in the spa business. The spa will be considered innovative if up-to-date solutions that produce positive results are offered to clients. This is how to run a spa successfully and have your appointment book always full.