May 19, 2016
How to become a popular massage therapist in your local area…
So you want to be famous?
Imagine being the #1 massage therapist in your local area. Just think of all the clients you would have lined up to see you. You would never have to worry about a slow day or even a slow season, because you would be booked out for months!
This is not a far fetched theory and I am sure some of you reading either know a therapist like this or you are pretty darn close to this. Well, anyone who does have this sort of popularity will tell you that it can get a little hectic and it will really test your commitment to the industry. I know... because this is what happened to me.
After only a few months of opening my practice, I had a waiting list of people wanting to see me and a schedule booked out for two months. Since then, I have scaled down significantly and no longer take new clients, but that is a topic for another day.
Let me tell you how I did it:
1. I specialized.
2. I focused on client retention.
The second strategy is something I won't talk much about in this post because this is usually my main topic and I prefer to focus on the latter. However, if you are interested in mastering client retention click on this link to learn more about my Client Retention Mastery Course.
When I initially started my practice , I wasn't sure who I wanted to serve and what I would specialize in, but sure enough after a few weeks of working on people, I changed my business name and started focusing on my target audience: Athletes and Fitness Enthusiasts, that's when I started really ramping up my business.
WARNING:Before you go changing your practice name, or running to your employer to tell them you only want to do one type of massage, you should really consider a few things.
I made this change because I had a connection to the athletic community. I had served in the Army for 6 years as a Military Police and I was, what the army calls, a PT(Physical Training) Stud. I had multiple power lifting wins under my belt and I had ran 5 marathons and too many races to count. I understood my target audience and I opened my practice in Boston,Ma... which is a very active community, to say the least. So there was logic to my decision, it wasn't just based on liking sports massage. In fact, often times in my practice I found myself doing different modalities and employing other massage techniques on my clients, but I certainly had my own unique flair... people knew me as the "athletic injury girl" and the expert sports massage therapist. In fact, you can still go to our yelp page and read reviews about me there.
Specializing doesn't always work, and that's why focusing on client retention is a much safer option as a therapist (you can still become famous doing this), but with the right market and strategy you can take one idea and blow it up. This takes a lot research, you need to compare the amount of people that are in your specialized group to the amount of therapists already doing that in your area and you will probably want to figure out if that community is even interested in massage, which may take some surveying. Do this wrong and you can flop completely! Trust me, I have seen it happen with my private consulting clients.
Lastly, make sure that if you do decide to specialize that you make it very clear in your branding and come up with a solid plan on how you will market and advertise to that community.
Let me know your questions on this topic and feel free to share the ways you have become a famous therapist!