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Facebook Advertising 101: Getting Started With Facebook Ads


Why should you use Facebook Ads?

Facebook Ads are very popular, because they are more advanced than other current social

media platforms. In addition, Facebook has been helping people get in front of their specific

targeted audience, on a more consistent basis (when compared to other sites).

Targeting options

Start with your fans, who have “liked” your business page on Facebook. Then you instruct

Facebook, that you want to target people that have similar interests, likes, behaviors and

activities, as your current fan base. Facebook will then do a comparison match, and provide

you with a list of additional contacts and potential customers.

Other options can include, targeting your competitors fan page, and individuals who are in line

with your business.

Graphics for Facebook ads

Graphics may not always be the best, first course of action, until your business is well

established. Focus on content

Facebook Grid Tool

If you are at the stage of using graphics in your ad, utilize the Facebook grid tool, to make sure

that the graphic only has 20% of text content.

Facebook ad text

There should be a headline, directly underneath the image, and a specific description. The

most vital piece of text will appear, directly above the image, and it should be a “yes” question.

For example, if you are helping people to break a sugar addiction, the “yes” question may be

something like: “Have you failed at breaking your addiction to sugar?” Then quickly, follow up

this question with a line or two of instruction, such as: “If so…don’t delay, in getting your FREE

copy by clicking on the link below”. This type of text has been proven to get the attention of

your targeted audience, and generate more income for your business.


To begin with, spend only $5 on each ad. As you watch and analysis the results, you can

increase the cost.

When To Change Ads

If you are not happy with something, like the cost per lead for instance, it is time to change

things up. Start by changing your image, and then allow it to run for three to five days, before

reviewing and analyzing the results. If you do not see any significant changes, try adjusting the

content. It is important not to change everything at once, as this process must be done one

step at a time, so that you will be able to identify the problem.

There are a couple of great tools available on Facebook for creating ads:

The Ad Creator is limited, as you will get less than 100 characters to use in your total text. But

overall, the majority of users prefer this tool, as it is easier to use.

Power Editor is limitless in its character availability, but it is a little more complex in usage.

Both options have call-to-action buttons available for you to choose from, such as “download”,

“click”, or “watch now”, and these should be incorporated into your ad.

Mercedes Diaz

Mercedes Diaz is a serial entrepreneur, owner of a small sports massage clinic in Boston,Ma, online marketing and advertising consultant, business visibility strategist and owner of three authority sites including Massage Therapy That Sells. She loves everything business and is happy to share her knowledge with anyone who asks.


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