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Developing Your Spa Business



It is not only the absence of illness that makes a person well, but “wellness” is a state of optimal well-being.  It is a combination of healthy choices (both mentally and physically), as well as socially, environmentally and spiritually.  The world has begun to recognize the benefits of overall wellness and it is for this reason that developing a spa business is a great opportunity.

Twenty years ago, the spa industry barely existed and today the spa industry is a trillion dollar enterprise.  If you are still not convinced about starting and developing a spa business, take a trip to your local shopping mall and you will see that overall wellness is on the forefront of everyone’s mind.  There are vitamin shops, fitness centers, health spas and natural food stores on virtually every corner in small town America.

Consumers are becoming increasingly more educated about total wellness and that means that the industry should keep at least one step ahead of the general public.  One way to achieve this is to offer potential customers more than they might expect from a local spa.  It is vital for the survival of your business to have each and every customer leave with a positive impression of the spa, offered services and the employees.

To properly develop a spa business into a lucrative endeavor, it is necessary to examine some options to attract customers to your establishment.  There are several avenues that can be taken to acquire and develop a spa.  Some ideas may include purchasing an already existing spa and bring the business to new levels of service. Perhaps you are considering opening a brand new spa from the ground up.  Other considerations would be to be part of a franchise or hit the road with the popular mobile spa option.

Choosing a name for your spa should not be an “off the cuff” decision.  This is actually a very important aspect of properly developing a business that will thrive.  In addition to the perfect name, another important aspect of successfully developing a spa business is choosing a location.  Any good realtor will tell you that location is a huge factor to consider, especially when developing a business.  Size of building, ample parking, foot traffic and easy access are all things to take into account when choosing a location for your spa.

Another important consideration to take into account when developing a successful spa is to write down the vision of the company as well as a mission statement.  This keeps everyone on track and focused on the same goal.

Promotional marketing material is also a key ingredient necessary to bring new clients to your door and get established clients excited about return to your establishment.

Developing a spa business targeted towards overall wellness is great news for entrepreneurs because the “baby boomer” generation is fast approaching retirement age.  Basically, this means that more people will be actively seeking new ways to look and feel younger.  In the last five years (since 2010), the Health and Wellness industry has steadily grown.

Mercedes Diaz

Mercedes Diaz is a serial entrepreneur, owner of a small sports massage clinic in Boston,Ma, online marketing and advertising consultant, business visibility strategist and owner of three authority sites including Massage Therapy That Sells. She loves everything business and is happy to share her knowledge with anyone who asks.


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