May 19, 2016
7 Things Not to Do when Running a Massage Practice or Spa
1. Hiring someone who has too much experience may sound counter-productive, but in
reality hiring someone right out of school or with minimal spa experience may be to your
advantage, because you will not have to break them of previous spa habits. It is not
necessarily the experience that an employee brings to your spa that is the most
important thing, but the desire to work toward the ultimate benefit of the clients.
2. Hiring someone without trying out their “hands-on” technique, especially if you are hiring
a massage therapist. Anyone can make themselves look good on paper, so it is
important that you personally experience what your patrons will experience, by
conducting a “hands-on”, as well as verbal interview with potential employees. Then hire
them on a trial basis, to see if it is a good fit for you, them, and most importantly, the
3. Your spa needs to be run like the professional business that it is, not as a creative outlet
with four walls. Everything needs to be documented, from the first call, to the follow-up
with the clients, asking for their feedback regarding the services they received from the
4. Advertising behind grocery store receipts may sound like a great idea to generate
business, but this method of advertising has been proven to be a failure. Seek out
advertising opportunities that will generate real business. Using the local church bulletin
or bridal magazines are excellent advertising platforms that will hit your target
5. Do not be afraid of technology. The power of the internet can save you time and money.
Once your client base (names, physical addresses, phone numbers, and email
addresses) is plugged into the computer, a simple touch of a button will have everyone
on that list knowing about your most recent spa specials and promotions.
6. Do not tune out your employees. They should be respected, and treated as the
important assets to your operation. Small issues should be addressed as they arise, to
avoid minor concerns from escalating into irreversible bad feelings among employees.
Encourage input and creative ideas from your employees, as this creates a unified team
environment. Happy employees make for a pleasant working environment, but more
importantly, your clients will benefit from an employee who feels appreciated.
7. Remembering your spa customer is the number one key to the success of your
business. If your customers do not leave your spa feeling happy and refreshed, the
chances that they will tell others about your business are slim. Ultimate customer
satisfaction begins with a trained staff that is professional and courteous. The inside of
your spa should not only be clean, but also safe, relaxing and comfortable. Simple ways
to create an inviting atmosphere in your spa are to have current reading material in the
waiting area, appropriate music softly playing in the background, and a comfortable
private seating area.