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7 Things Not to Do when Running a Massage Practice or Spa

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1. Hiring someone who has too much experience may sound counter-productive, but in

reality hiring someone right out of school or with minimal spa experience may be to your

advantage, because you will not have to break them of previous spa habits. It is not

necessarily the experience that an employee brings to your spa that is the most

important thing, but the desire to work toward the ultimate benefit of the clients.


2. Hiring someone without trying out their “hands-on” technique, especially if you are hiring

a massage therapist. Anyone can make themselves look good on paper, so it is

important that you personally experience what your patrons will experience, by

conducting a “hands-on”, as well as verbal interview with potential employees. Then hire

them on a trial basis, to see if it is a good fit for you, them, and most importantly, the



3. Your spa needs to be run like the professional business that it is, not as a creative outlet

with four walls. Everything needs to be documented, from the first call, to the follow-up

with the clients, asking for their feedback regarding the services they received from the



4. Advertising behind grocery store receipts may sound like a great idea to generate

business, but this method of advertising has been proven to be a failure. Seek out

advertising opportunities that will generate real business. Using the local church bulletin

or bridal magazines are excellent advertising platforms that will hit your target



5. Do not be afraid of technology. The power of the internet can save you time and money.

Once your client base (names, physical addresses, phone numbers, and email

addresses) is plugged into the computer, a simple touch of a button will have everyone

on that list knowing about your most recent spa specials and promotions.


6. Do not tune out your employees. They should be respected, and treated as the

important assets to your operation. Small issues should be addressed as they arise, to

avoid minor concerns from escalating into irreversible bad feelings among employees.

Encourage input and creative ideas from your employees, as this creates a unified team

environment. Happy employees make for a pleasant working environment, but more

importantly, your clients will benefit from an employee who feels appreciated.


7. Remembering your spa customer is the number one key to the success of your

business. If your customers do not leave your spa feeling happy and refreshed, the

chances that they will tell others about your business are slim. Ultimate customer

satisfaction begins with a trained staff that is professional and courteous. The inside of

your spa should not only be clean, but also safe, relaxing and comfortable. Simple ways

to create an inviting atmosphere in your spa are to have current reading material in the

waiting area, appropriate music softly playing in the background, and a comfortable

private seating area.

Mercedes Diaz

Mercedes Diaz is a serial entrepreneur, owner of a small sports massage clinic in Boston,Ma, online marketing and advertising consultant, business visibility strategist and owner of three authority sites including Massage Therapy That Sells. She loves everything business and is happy to share her knowledge with anyone who asks.


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