Business coaching and strategy for massage therapy practice owners

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5 Steps to Grow Your Massage Practice


There are more than 35 million people living in American that receive massages on a regular

basis, so why are you unable to increase your massage practice? Perhaps, you are not

following the five steps to grow your massage practice effectively and consistently.


1. Target your “target” audience. This will easily be done by the type of massages you

offer. For instance, if sport’s massage is you main focus, target local gyms and sporting

events. If prenatal massage is your specialty, then baby boutiques and OB/GYN offices

are going to more likely be your targeted areas.


2. Create informative and eye-catching business cards. There is a fine line between

creative and crowded. Your business card should be clear to read, and not too

overwhelming with pictures and words. Now that you identified your target audience,

these amazing business cards need to get into the hands of those individuals. Ask the

local OB/GYN office if you can place your cards in their office, for instance.


3. Create a network of referrals. This is done by introducing yourself, and establishing a

good business report with local businesses, such as physical therapy and/or chiropractic

offices. In addition, you can offer incentives to current clients that refer a friend to your

practice, and offer new customers, that were referred by an existing customer, a

discount on services. Being a part of the community and local events will build up your

reputation, and people will automatically be drawn to you, because you have created a

trusting reputation among the local community. To be successful and grow your

massage practice, having a full and effective referral funnel is vital.


4. Use the internet and social media sites, to send out regular coupons to potential and

existing customers. According to a recent study, seven out of ten people will use a

discount that they received via e-mail or social media sites.


5. Small acts of kindness reap big rewards. When a customer leaves your establishment

feeling good, they will quickly become a loyal customer that will sing your praises to their

friends and family. Giving each customer a free sample of body lotion or massage oil is

a great way to express your gratitude for their business, and reinforcing the fact that you

appreciate their business. Yes, you may have to spend a little more money for these

free gifts, but in the long run, your massage practice will steadily grow.

Bonus Tip:

Speak up and educate the general public, about your business and the practice of massage

therapy. Once people are educated on the benefits of massage therapy, your practice may

grow by leaps and bounds. It doesn’t matter if your audience is full of college students,

senior citizen, first-time moms, long-hauling truck drivers, or an office executive – find

opportunities to speak to people in a large setting, and allow them to ask you direct

questions about your business.

Mercedes Diaz

Mercedes Diaz is a serial entrepreneur, owner of a small sports massage clinic in Boston,Ma, online marketing and advertising consultant, business visibility strategist and owner of three authority sites including Massage Therapy That Sells. She loves everything business and is happy to share her knowledge with anyone who asks.


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