May 19, 2016
5 Steps to Grow Your Massage Practice
There are more than 35 million people living in American that receive massages on a regular
basis, so why are you unable to increase your massage practice? Perhaps, you are not
following the five steps to grow your massage practice effectively and consistently.
1. Target your “target” audience. This will easily be done by the type of massages you
offer. For instance, if sport’s massage is you main focus, target local gyms and sporting
events. If prenatal massage is your specialty, then baby boutiques and OB/GYN offices
are going to more likely be your targeted areas.
2. Create informative and eye-catching business cards. There is a fine line between
creative and crowded. Your business card should be clear to read, and not too
overwhelming with pictures and words. Now that you identified your target audience,
these amazing business cards need to get into the hands of those individuals. Ask the
local OB/GYN office if you can place your cards in their office, for instance.
3. Create a network of referrals. This is done by introducing yourself, and establishing a
good business report with local businesses, such as physical therapy and/or chiropractic
offices. In addition, you can offer incentives to current clients that refer a friend to your
practice, and offer new customers, that were referred by an existing customer, a
discount on services. Being a part of the community and local events will build up your
reputation, and people will automatically be drawn to you, because you have created a
trusting reputation among the local community. To be successful and grow your
massage practice, having a full and effective referral funnel is vital.
4. Use the internet and social media sites, to send out regular coupons to potential and
existing customers. According to a recent study, seven out of ten people will use a
discount that they received via e-mail or social media sites.
5. Small acts of kindness reap big rewards. When a customer leaves your establishment
feeling good, they will quickly become a loyal customer that will sing your praises to their
friends and family. Giving each customer a free sample of body lotion or massage oil is
a great way to express your gratitude for their business, and reinforcing the fact that you
appreciate their business. Yes, you may have to spend a little more money for these
free gifts, but in the long run, your massage practice will steadily grow.
Speak up and educate the general public, about your business and the practice of massage
therapy. Once people are educated on the benefits of massage therapy, your practice may
grow by leaps and bounds. It doesn’t matter if your audience is full of college students,
senior citizen, first-time moms, long-hauling truck drivers, or an office executive – find
opportunities to speak to people in a large setting, and allow them to ask you direct
questions about your business.