May 19, 2016
10 Ways to Engage Facebook Fans for Your Small Business
Small businesses are taking Facebook by storm, and you need to be ahead of the competition
by keeping your fans engaged on a regular basis. Below are some proven ways to draw more
fans to your page by engaging your current fan base.
1. Host an online “party”, and invite all your Facebook fans. To introduce the party, use a
photo (470 by 470 pixels is the recommended size for a clear photo). Photos are known
to increase the draw of interested parties. Then you want to advertise prizes for an
upcoming trivia game (for example).
2. Use humor. Laughter is the universal language that we all understand. It allows people
to let their guard down, and to begin to feel comfortable about asking engaging
questions about your business.
3. Respond quickly. With current technology, you can be notified of a post to your
Facebook page instantly. A prompt response from you will ensure that a fan will remain
engaged and not go off onto something else.
4. Take advantage of current Facebook trends (such as “sibling day” or “throwback
Tuesday”). Ask your fans to share their pictures and funny stores.
5. Use videos. Many of your fans may prefer a visual and an on-line video (that is quick
and informative) to get them interested in massage therapy. Once interested, they will
more than likely stick around to see what other fun and interesting material you will be
6. Motivate your Facebook fan base to DO something fun that will cause a chain reaction.
For instance, instruct your followers to literally rub shoulders with their co-workers (after
they receive permission from the recipient) for five (5) minutes a day. Have them post
their results of this experiment. Imagine how happier and more productive the office
would be if back, shoulder and neck pain were relieved.
7. Pose a public question to your most recent clients. Everyone wants to share their
experiences and opinions. This type of feedback will allow others to know that a positive
experience is to be expected. If the feedback is not “all glowing”, use it as learning
experience to better your business.
8. Ask your fans to offer name suggestions for a new product or service that your spa is
offering. This is a great way to engage your fan bases and get them personally involved
in your small business.
9. To generate a great deal of chatter and customer input, post a “fill in the blank” question.
Such as “The best part of a massage is…..” or “My favorite spa treatment is….. “. This
strategy gets you more involved with the online community (on a personal level)s and
this type of information gathered will come in handy for future events, games, and
10. Encourage “sharing”, and not simply “liking” your Facebook page. For instance, offer
your followers a choice of two pictures, and have them “like” option B and then “share”
option B. This is an easy and effective way to get the word out about your business.
Got some unique ways you can engage with your clients on facebook? Share them with us below!