Business coaching and strategy for massage therapy practice owners

You are here:  / Uncategorized / 10 Ways to Engage Facebook Fans for Your Small Business

10 Ways to Engage Facebook Fans for Your Small Business


Small businesses are taking Facebook by storm, and you need to be ahead of the competition

by keeping your fans engaged on a regular basis. Below are some proven ways to draw more

fans to your page by engaging your current fan base.


1. Host an online “party”, and invite all your Facebook fans. To introduce the party, use a

photo (470 by 470 pixels is the recommended size for a clear photo). Photos are known

to increase the draw of interested parties. Then you want to advertise prizes for an

upcoming trivia game (for example).


2. Use humor. Laughter is the universal language that we all understand. It allows people

to let their guard down, and to begin to feel comfortable about asking engaging

questions about your business.


3. Respond quickly. With current technology, you can be notified of a post to your

Facebook page instantly. A prompt response from you will ensure that a fan will remain

engaged and not go off onto something else.


4. Take advantage of current Facebook trends (such as “sibling day” or “throwback

Tuesday”). Ask your fans to share their pictures and funny stores.

5. Use videos. Many of your fans may prefer a visual and an on-line video (that is quick

and informative) to get them interested in massage therapy. Once interested, they will

more than likely stick around to see what other fun and interesting material you will be



6. Motivate your Facebook fan base to DO something fun that will cause a chain reaction.

For instance, instruct your followers to literally rub shoulders with their co-workers (after

they receive permission from the recipient) for five (5) minutes a day. Have them post

their results of this experiment. Imagine how happier and more productive the office

would be if back, shoulder and neck pain were relieved.


7. Pose a public question to your most recent clients. Everyone wants to share their

experiences and opinions. This type of feedback will allow others to know that a positive

experience is to be expected. If the feedback is not “all glowing”, use it as learning

experience to better your business.


8. Ask your fans to offer name suggestions for a new product or service that your spa is

offering. This is a great way to engage your fan bases and get them personally involved

in your small business.


9. To generate a great deal of chatter and customer input, post a “fill in the blank” question.

Such as “The best part of a massage is…..” or “My favorite spa treatment is….. “. This

strategy gets you more involved with the online community (on a personal level)s and

this type of information gathered will come in handy for future events, games, and

marketing campaigns.


10. Encourage “sharing”, and not simply “liking” your Facebook page. For instance, offer

your followers a choice of two pictures, and have them “like” option B and then “share”

option B. This is an easy and effective way to get the word out about your business.


Got some unique ways you can engage with your clients on facebook? Share them with us below!

Mercedes Diaz

Mercedes Diaz is a serial entrepreneur, owner of a small sports massage clinic in Boston,Ma, online marketing and advertising consultant, business visibility strategist and owner of three authority sites including Massage Therapy That Sells. She loves everything business and is happy to share her knowledge with anyone who asks.


Leave a comment

Your email address will not be published. Required fields are marked ( * ).